Home ANTHILL TV Sell ‘why’ not ‘what’ to inspire belief from your customers

Sell ‘why’ not ‘what’ to inspire belief from your customers


Have you ever wondered how companies like Apple manage to sell their products to an audience of unfaltering ‘fans’ who barely give a second thought to their purchases?

In this TEDx talk, Simon Sinek explores the reasons why only some companies and leaders succeed when the tools and materials for success are available to everyone. Drawing examples from Apple, the Wright Brothers and Martin Luther King, Sinek uses his simple but powerful model, the ‘golden circle’, and the question ‘why’ to illustrate how inspirational leaders achieve greatness.

He counters his argument with the example of TiVo, a world-class technology that – until last June – struggled to gain much market share. It’s inspirational viewing.