This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Learn more about the SMART 100 >>
1. THE BEGINNING
This innovation initially came to life when…
This innovation initially came to life when I became frustrated with data entry to my design templates on my online personalised canvas and prints store. I had designs which people could supply me their personal data to customise the designs. I would create proofs, have them approved then create the print, package and ship or forward the artwork to manufacturers to create the canvas. I wasn’t feeling creatively challenged. I thought why not create an app that has the design templates to input data themselves, see the proof within the app, make payment, printed and shipped to them directly.
2. WHAT & HOW
The purpose of this innovation is to…
The purpose of this innovation is to create personalised prints, quotes + invites from a contemporary urban designer range with an RSVP tracker sent digitally or professionally printed to card and canvas.
It does this by…
It does this by allowing the user to enter their own data/own images into the design templates and creating a proof which they can then send digitally or pay for a print/s or canvas/s. Their creations are able to be shared on all popular social media ports and via sms or email.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
This innovation improves on what came before because it speeds up the process for the user, allows them to use their own creativity and still generate high end design solutions.
Its various benefits to the customer/end-user include…
Its various benefits to the customer /end user include: Stylish designs that they create, which would give them a sense of pride and achievement. The benefit to do it all at the tip of their fingers, with ease and speed.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
In the past, this problem was solved by having them ordered online rather than within an app. A designer would have to receive the order online then process it, seek proof approval and then have it printed via a third party, so a much longer process.
Its predecessors/competitors include…
It’s predecessors/competitors include paperless post. Who have a simple solution both online and in an app form. However they don’t have the entire process completed in the app, they do part online. They also don’t have the canvas printing option.
5. TARGET MARKET
It is made for…
It is made for 18-55 year old females. The more segmented group of 25-35 year old females who are getting married or new Mothers. Also great audience for event co-ordinators. These people like stylish and modern designs and see it as a reflect of themselves therefore would want to use quint to produce stylish invites and prints.
It is available for sale through…
It is available for sale through iTunes App Store. https://itunes.apple.com/au/app/quint/id922471700?mt=8
Our marketing strategy is to…
Our marketing strategy is to continue to promote quint™ app on social media platforms by way of paid ads, also two instagram accounts, PR releases were sent out to the top magazines and bloggers already. Make contact with key influencers, reach out to aligned industries that could promote the app like wedding related companies, baby related, event related etc.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
