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Anthill Cool Company Awards
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More
[FINALIST, BIG KAHUNA]
Company: Launch Group
Category: Big Kahuna
This company’s main product/service is to provide innovative, exciting, and entertaining content to advertisers across multiple media platforms, helping them to reach the right customer in Australia’s dynamic and fluid media industry.
It does this by representing the advertising interests of 15 capital city free-to-air channels, 70 subscription channels, and 118 digital publishers. Launch Group is much more than just ‘push advertising’ to TV, though.
“We have made significant investments into data-driven technologies, such as Multiview and Landmark, that allow our clients to reach the optimum audience for their product in real time,” Launch Group’s Matthew Sainsbury recently told Anthill Online.
“Our commitment to raw innovation means that we create advertising campaigns for our customers that no other network would be capable of. It’s not just about the television commercial for us; it’s about the supplementary website, and the live experience. We are able to create and execute the most comprehensive, complex, multimedia campaigns in the industry. It’s about being able to respond in real time, and take a lot of the mundane work, both from ourselves and our clients, and free us up to do much more important things.”
Awesome! That puts Launch Group on the short list of finalists for the 2015 Cool Company Awards!
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