This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
My father was in a coma after he had been viciously assaulted in his home.
2. WHAT & HOW
The purpose of this innovation is to…
Assist people to manage, release or express their feelings in the areas of forgiveness, love, gratitude, apology and mindfulness.
It does this by…
Allowing people to express whatever they want without judgement, fear or shame from others, after expression the app provides a message of encouragement to acknowledge the steps being taken. Expressing these thoughts and feelings allow the user to free up their mind and work towards finding peace in their lives.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Traditionally people use journals to express their feelings or cards/letters to send their thoughts to others. The key benefit of this innovation is that it is mobile and accessible 24 hours a day and is responsive to the user, providing the sense that they are ‘being heard’ via the inbuilt encouragement messages.
Its various benefits to the customer/end-user include…
The ability to express their feelings 24 hours a day privately.
Allows users the opportunity to gain perspective on their lives.
Allows users the opportunity to release stressful emotions in a safe manner and manage their emotions ‘on the go’
In the past, this problem was solved by…
Writing in journals and/or sending cards and letters. The app has bridged the gap between the traditional need for users to write and express their feelings and the technology of being able to write and be acknowledged for their action.
Its predecessors/competitors include…
There are several apps available in IOS and Android that provide the service of keeping a journal or diary, the significant difference with the I Forgive You App is the acknowledgement feature and the focus on expression of feelings.
5. TARGET MARKET
It is made for…
There are two primary markets for the I Forgive You application:
1. Women aged 30 – 60 that have any of these life events
Divorced, separated or single
Have been or are victims of abuse (domestic violence, sexual, verbal)
Have been betrayed by family, friends or a partner
Have suffered loss of a loved one unexpectedly (health reasons or accidental death)
2. Victims of Crime
Have lost of a family member to a crime
Have Lost property due to a crime
have incurred a injury or life disruption due to a crime
Additional markets include men of the same criteria.
It is available for sale through…
The service is available through the iTunes and Google Play stores, is promoted through social media, key note speaking at conferences, community groups and traditional media such as news articles, radio interviews and direct mail.
Our marketing strategy is to…
Promote and encourage the target market to download the app for Free and engage with a range of other products and services within the I Forgive You portfolio such as the Forgiveness guide, retreats and workshops to help users continue to take additional steps. Primarily we engage our customers through conversation on Facebook, Twitter and Instagram.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
