Contract negotiation according to the Marx Brothers
Negotiating contracts is an integral part of business. But the process is rarely as simple as anticipated. In this classic video, Chico and Groucho Marx give a contract a once over… and then some.
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New Year's Resolutions: You probably won't keep them, but many companies profit from your effort
Let’s face it, setting new year’s resolutions is a mug’s game. The smart money is in servicing these resolutions, for they are as recession-proof as gambling and religion.
An embargo on PR embargoes (and all that)
This one will be unfamiliar to many readers, but sheesh it struck a chord with the Anthill editorial desk. PRs take note: the game has changed.
Federal R&D Tax Credit Bill passes, more changes to come
The passage last Thursday of the Tax Laws Amendment Bill (2009 Measures no 4) represents the Rudd Government’s first significant milestone on the road to delivering a more streamlined R&D Tax Credit for innovative Australian businesses.
Online Marketing By Design seminar, Sydney [video]
On 2 February, Anthill Magazine and Mumbrella co-hosted “Online Marketing by Design”, a panel event held at the Shelbourne Hotel in Sydney. An extension of the successful event held in Melbourne late last year, the Sydney event sold out quickly and the room was brimming with both people and ideas about marketing in the rapidly evolving digital age.
Taking on the opposition
Companies that value their own intellectual property (IP) and are aware of their competitors’ and the competitive IP landscape will routinely watch for the acceptance and/or grant of patents by competitor companies or related entities.
The case for the socially responsible corporation
Authenticity and trust will be two of the key cornerstones for corporate reputations in this Era of Responsibility. This will come not only from your policies and public pronouncements, but from the actions and beliefs of your employees.
