This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
We got fed up with hearing complaints about it being harder and harder for small business to access paid traffic for local campaigns. As in, there is a finite amount of Aussies available to serve ads to, and big companies are buying up all the traffic.
We see ourselves as the ‘Robin Hood’ of lead generation and paid traffic acquisition.
2. WHAT & HOW
The purpose of this innovation is to…
…generate cheaper leads for regionally restricted companies who are getting ‘out done’ by national clients.
It does this by…
…we pool together local businesses with similar product offerings and common goals to create an nation-wide ‘consortium campaign’ where we buy media for a 1 (front facing) campaign as opposed to 15 small campaigns.
Big media spending = lower CPC’s and CPM’s across the board. This EMBR consortium then shares in the lower costs and hence, lower cost per acquisition.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…when (for example) little mortgage broker from Noosa is serving an add on the Google ad network for example, his little local campaign is competing against ALL the tier 1 and 2 banks who dump millions on their ads each month for every keyword you can think of.
We allow little local company to pool funds and compete nationally.
Its various benefits to the customer/end-user include…
I’m not saying we’re the Robin Hood of lead generation… but we are! Our System allows small businesses to compete with big national companies for keywords they can often service better than these national companies.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
It wasn’t solved by paying exorbitant amounts of money to ‘web designers’ who promised “better conversions” or paying exorbitant amounts to SEO companies or management fees to companies who just run ads head-to-head against big companies.
Maybe they found an expert to help them… maybe not.
5. TARGET MARKET
It is made for…
Anyone who is ‘regionally restricted’ as in, doesn’t have a national reach. Where by the cost of media is expensive due to national competitors.
Financial Planners, Mortgage Brokers, Life Insurance Brokers, Solar installers, lawyers or most professional services.
It is available for sale through…
Contacting us.
Our marketing strategy is to…
Ask people if they want cheaper leads? with less hassle, no upfront setup fees and they only pay for valid leads that we deliver… The answer is 10/10 times YES, oh God YES, sign me up. We have a backlog of around 40 companies waiting to join.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Consortium Lead Generation – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)