This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
After years of working with and for agencies, I saw that there was a massive gap in the market. There were no marketing and design services that were affordable for small businesses and entrepreneurs. This made me realise that the people who needed the assistance of communications professionals the most, couldn’t afford their help. After realising that this was the case I developed a vision, “to create premium-marketing services at a small business price”. This is how Barely Branded was created.
2. WHAT & HOW
The purpose of this innovation is to…
…provide entrepreneurs and small businesses with affordable marketing and design services, so they can continue to grow their business and be a competitor to the big players.
It does this by…
Simply, we charge a fair price for our time, and we charge the same regardless of the industry which you are in.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
When it comes to marketing we have found that if a business doesn’t outsource work to an agency, the responsibility usually lies with the most senior person who already has an ever-growing list of things to manage. Our clients say that this is the case because external agencies charge too much for their services, making it impossible to afford.
Its various benefits to the customer/end-user include…
- Outsourcing to professionals
- Taking away the work for an internal member of staff
- Being charged a fair rate for quality work
4. COMPETITIVE LANDSCAPEIn the past, this problem was solved by…
Agencies quoting ridiculous prices for their services. Another way for a business to satisfy their marketing needs would be to use online tools; however this still means that a staff member has to spend time on the work.
Its predecessors/competitors include…
Any marketing agency and countless online design and marketing services (Canva for example).
5. TARGET MARKET
It is made for…
Primary Customer: Business owner • Male and female • From 22-50 years old • Living in Australia • Looking to take their business to the next level • Willing to invest some money into the improvement of their business.
Industries to target (mid- to large-sized): All industries can be serviced.
They are looking for: Change in their business results and a fresh approach to bring to market.
Target: Business owners, decision makers, marketers, business development managers.
It is available for sale through…
…our website and social media channels are our main source of advertising and reaching a wider business orientated audience.
Domain names: barelybranded.com
Social domains: Facebook; Google+; LinkedIn.
Our marketing strategy is to…
We contact groups and organisations through Spacecubed, CCIWA, LinkedIn and networking events to broaden our scope of potential clients.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
