This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Having grown up in the Dandenong Rangers, I often take several scenic back roads when returning to visit my parents.
I realised one day that there are so many people who wouldn’t necessarily have a chance to see this side of Melbourne, and that I could easily have had someone else in my car to show them the area.
This sparked the realisation that there was no easy service to meet that someone and have them join me in my activity.
2. WHAT & HOW
The purpose of this innovation is to…
…make it simple to meet up with someone without there being any question of romantic intent. It allows people to meet others with similar interests and potentially develop a new friendship.
It does this by…
Users post activities on a map. Other users can then find activities that they wish to join close by, or in locations where they may be travelling to and not know anyone.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…it focuses on the activity, rather than the user. Friendships are generally formed through a shared interest in something. The activity is the initial point of contact rather than a profile where a person may be judged on how they look or present themselves.
Other sites to meet friends are very similar to regular dating sites.
Its various benefits to the customer/end-user include…
It is free to use and a very simple way of meeting new people.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Meeting someone at an arranged event, and then making arrangements from there. What makes Ameeego new, is that everything is centred around a map, and focuses on removing the middle man. If you want to do something with someone, you don’t need to have met them already.
Its predecessors/competitors include…
rentafriend.com and meetup.com
5. TARGET MARKET
It is made for…
Singles between 18 and 45 will be the target audience, however the applications vary so much depending on a person’s situation. A traveller may wish to use the service to join or post an activity in a different country to have a more local experience.
There is room for anyone to share what they are doing: shopping, sports, travel, games, dining and various classes.
It is available for sale through…
…our website ameeego.com. However app versions will be made in the future when funding allows.
Our marketing strategy is to…
Until we can secure a VC, initial marketing is going to be limited to social media and word of mouth. There will be a limited budget on launch for a targeted Facebook campaign that will feature a web commercial that is in production.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
