Terrane Adapt 70L Pack [SMART 100, 2016]

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Kathmandu has always made versatile hybrid trolley bags; trolley bags that can be worn as a backpack.

We were not satisfied that a Hybrid Trolley was the solution for all travellers. The concept of a back pack that could act as a trolley bag – with no compromises – was burning on our minds, as we thought this was the ideal solution for the Kathmandu traveller.

Our research confirmed our belief that our competitors were simply reiterating a trolley bag with a harness as secondary function. There was nothing like the Terrane Adapt pack in the market.

2. WHAT & HOW

The purpose of this innovation is to…

The Terrane Adapt’s patent-pending, adaptive wheel-set allows rapid transition from backpack to trolley bag. We are proud to introduce our solution to the question every traveller faces: “Do I travel with a backpack or a trolley bag?”

It does this by…

Our C3 Adapt harness integrated with the patent-pending, adaptive wheel-set design provides superior long distance carrying and allows you to easily roll the pack from the Airport to accommodation.

How the wheel set operates below:
1. Wheel Set Stored
2. Wheel set half –pulled out
3. Wheel set full pull
4. Wheel set entering deployed channel
5. Wheel set deployed

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Compared to our previous models:
• Integration of C3 harness and patent-pending, adaptive wheel-set means that travellers only ever need one bag
• Lighter weight fabric
• This pack offers more clearance between the road and pack then previous model (avoids the harness scrapping on road)
• Available in womensFIT harness: Designed for a woman’s specific fit

Its various benefits to the customer/end-user include…

Our C3 Adapt harness provides superior long distance carrying comfort while the patent-pending, adaptive wheel-set design allows you to easily roll the pack from the Airport to accommodation. The only bag an adventurous traveler will ever need.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

It has been an evolution of pack designs for travellers over our 30 year history:
1. Heavy backpacks with no wheels
2. Smaller packs on both your front and back to balance weight loads
3. Hybrid packs; trolley bags that can be worn as a backpack
4. Backpack with wheels, but the harness scraped on the road
5. Terrane Adapt Pack

Its predecessors/competitors include…

Solving the problem of “do I travel with a backpack or a trolley bag?”, is a question Kathmandu and our competitors have tried to resolve. However, our design is a market first.

Examples of competitors are; macpac, Snowgum, Mountain Designs

5. TARGET MARKET

It is made for…

People, who build a life around outdoors and travel, seeking challenging and rewarding goals across a wide range of activities/travel locations. This bag will help adventurers to reach their goals with the versatility of both the C3 adapt harness and the patent-pending, wheel-set.

It is available for sale through…

• Kathmandu.com.au
• Kathmandu.co.nz
• Kathmandu Australian stores
• Kathmandu New Zealand Stores

Our marketing strategy is to…

Terrane Adapt Pack is a hero story for our winter sales campaign this year.

List of our Channel of promotion:
• Summit Club publication
• Key product in our latest location shoot in South America
• Instore visual merchandising
• Kathmandu social media accounts
• Seeding to influencers
• PR product seeding to key media
• Kathmandu sales catalogues
• Online advertising
• Emails to our Summit Club database

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.