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Brands plan to spend more on social media campaigns this summer and this new...

Influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to spend more on social media as summer kicks off

Australian interactive ads score at New York awards show

ZenithOptimedia’s "6 Beers of Separation" campaign for Tooheys Extra Dry grabbed a silver award, and Visual Jazz picked up bronze for its “Dance Off 3D” campaign for fashion retailer Jay Jays at the Interactive Advertising Bureau’s MIXX Awards in New York.

6 Beers of Separation campaign takes out Best of Show gong at 2010 IAB...

The IAB has announced the winners of its interactive advertising awards. Who came out on top? A mix of social media, video, games and movies, trumpeting the achievements of Lynx, Freddo, Tourism Victoria and Tooheys. Advertising has never been so cool.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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