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Brands plan to spend more on social media campaigns this summer and this new...

Influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to spend more on social media as summer kicks off

Australian interactive ads score at New York awards show

ZenithOptimedia’s "6 Beers of Separation" campaign for Tooheys Extra Dry grabbed a silver award, and Visual Jazz picked up bronze for its “Dance Off 3D” campaign for fashion retailer Jay Jays at the Interactive Advertising Bureau’s MIXX Awards in New York.

6 Beers of Separation campaign takes out Best of Show gong at 2010 IAB...

The IAB has announced the winners of its interactive advertising awards. Who came out on top? A mix of social media, video, games and movies, trumpeting the achievements of Lynx, Freddo, Tourism Victoria and Tooheys. Advertising has never been so cool.

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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