Tag: yellow pages

Over two million SMBs form the backbone of the Australian economy. They are hardworking business owners and staff members that have made a name...

Aussie online local service marketplace Oneflare recently reached the remarkable milestone of $100 million worth of jobs requested through the platform. Since launching just four...

Mobile devices are where it’s at. This is something we all know. Having a mobile-formatted website is simply a must-have at this point. In spite of this seemingly compulsory information, survey says: (dramatic pause) - Fewer than ten-per cent of SMEs in Australia have mobile-friendly websites. Ouch.

My husband Robert and I started our business only six years ago. We have always used TV and print advertising to drive business, but it has taken a while to get our heads around online marketing. Last week, we attended the Yellow Pages Driving Your Business Series digital marketing seminar in Brisbane, and picked up some really important tips that we can now use in our own business. These are the top six hot tips that we took away from the event.

Many of Australia's small- and medium-sized business are at risk of being eclipsed by larger competitors in digital marketing. Sensis and its Yellow Pages team of digital experts are embarking on a tour of Australia to help SMEs become more digitally savvy.

In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.

In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.

A couple of weeks back Lachy Wharton’s article Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy set off a tide of comment here on Anthill and through various social media channels. Much of this sentiment, like the article itself, was critical of Yellow Pages’ campaign. At the time, the marketers at Yellow Pages were staying tight-lipped. However, now that the campaign has concluded Stephen Ronchi has accepted our invitation to present the Hidden Pizza campaign from Yellow Pages’ perspective.

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.