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Payoff from Wi-Fi patent swells to $829 million but, time is running out for...

It might be the last big cheque CSIRO will collect before its storied patent — used in an estimated three billion Wi-Fi devices worldwide — expires at the end of next year. The CSIRO has pocketed about $829 million, a lot of it grudgingly from American companies who infringed on the patent. The story of this single patent is something every entrepreneur should understand.

Laptop battery-saving tips to keep you unleashed longer

Ah, beloved laptop. When it’s good, it’s great. But when you run into challenges – like a drained battery while you’re on the go – you realise who really holds all the power in the relationship. (See what we did there? Power. Clever, eh?)
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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