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Invest in these 12 startup so that your business doesn’t join the 50 closing...

There are essentials like computer equipment, licenses, a web site, promotional material etc. but you don’t have to lease an office or employ staff straight away (you can outsource so cheaply these days top notch staff).

If these six phrases sound familiar, SEO is not for you.

One of the most misunderstood areas of online marketing is Search Engine Optimisation (SEO). The main aim of SEO is often forgotten: to build traffic from your target audience and increase action on your website. If you understand this, you’re off to a good start. But if your attitude is, “I want to rank first NOW!” you may want to quit while you’re ahead.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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