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Jeff Cooper, 2011 Anthill 30under30 Up-and-Comer

Anyone who can squeeze a lot of mileage out of bunch of wankers is probably on the right track. That accomplishment is a big note on the résumé of Jeff Cooper, general manager of Step Change Marketing. Oh, and he doesn't work with wankers. That's exactly the point.

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Instagram for Business… in 12 steps [FREE INFOGRAPHIC]

This FREE INFOGRAPHIC will teach you how to effectively work through these restrictions to maximize the benefits of your business usage of Instagram.

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE