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An Aussie tech start-up is quickly going global because international students love its unique...

Holistic education services provider, Cohort Solutions, continues to grow globally, announcing that its payment platform Cohortpay is now in 60 countries
HTML5 Interactive Banner

New ad raises bar for iPad engagement [‘Click-to-Interact’ versus ‘Touch-to-Experience’]

HTML5 has been put through its paces to create a snazzy promotional game, in an effort to increase lacklustre response rates to banner ads on the iPad. The HTML5 ‘gamified’ banner, created by US creative agency Glow Interactive for USA Network’s ‘White Collar’, can be found on the New York Times’ page when browsing on an iPad. The ad integrates the brand with the ad source, creating a deeper level of engagement.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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