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Four novel ways to use retargeting to grow your business

In case you missed the memo, retargeting is becoming the go-to marketing tactic for savvy growth hackers to amplify their advertising spend. Retargeting lets you serve ads across online advertising networks to people who have previously visited your website. Because these customers have already shown some interest in your product, retargeting is highly effective at increasing conversions on modest budgets. Here are the four key retargeting campaigns you need to get setup for 2013.

Meet Tweaky, Anthill 2012 Cool Company Award Winner [Online Business Category]

Tweaky is a marketplace for website customization. The company will make a small tweak for SME websites for a small fee. Tweaks may range from installing a new company logo, adding an email subscription form, reducing the size of the footer, or embedding social media sharing links. If your company has already outsourced the design of your website, Tweaky is there to help you make those inevitable, subtle tweaks as needed.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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