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Why 75% of Australian business-women use social media for marketing purposes

Nearly three out of four Australian businesswomen use social media as part of their marketing strategy, according to a survey released by the Australian Businesswomen’s Network. Social media tools such as Twitter and LinkedIn are firmly established as an important component of a business’ marketing strategy, said Suzi Dafnis, community director of ABN, a training, mentoring and advocacy organisation with more than 20,000 members.

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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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