I’m officially one Tough Mudder! It was an amazing personal achievement for me, one that has left me with many lessons to apply to both my personal and business lives. But, reflecting on the day in hindsight has me captivated by the brand’s success and the lessons businesses can learn from the worldwide phenomena that is Tough Mudder.
The Tough Mudder competition is “Probably the toughest event on the planet”. It consists of a 20km trail fraught with a whole slew of obstacles such as the Artic Enema, Electroshock Therapy, and all sorts of nasty, cold military-inspired events. As you can tell, all of these events are considerably more tolerable while not doing your taxes. But not for one man. One crazy man.
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