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Nike’s World Cup ad has a very powerful marketing lesson [VIDEO]

The FIFA World Cup 2014 in Brazil is already in high gear and, if you’re a football fanatic like me, your life is now...

With iPhone app, Pygg’s social payments just got easier

But Pygg’s market opportunity arises largely because banks are, well, banks. Even though most banks offer a variety of mobile transactions, they are hardly easy to use. A maze of links, codes and authentication, and sometimes having to remember a friend’s phone number etc., riddle the user. And then there is the cost a well.

More want to watch Pygg grow fatter

Pygg’s stock is rising. The Australian-born Twitter payment pioneer has banked $600,000 in new angel capital. Pollenizer, the startup incubator, raised most of the amount from a bunch of new and previous investors.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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