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The challenges of growing a business – and how to meet them [PODCAST]

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

What ‘Dunbar’s number’ and ‘your weakest links’ can teach you about business.

As popularised in Malcolm Gladwell’s book ‘The Tipping Point’, ‘Dunbar’s number’ is a theory suggesting each of us can only maintain stable relationships with a maximum of 150 other people (i.e. meaningful contact once a year minimum) at any one time. What’s more, the theory is now backed up by Facebook. The social networking juggernaut reports the average user has 130 friends, which slots nicely into Dunbar’s average range of 100-150 meaningful relationships per person.

Are you a Maven?

Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that cause an idea (or product) to go viral. As Gladwell states, "Ideas and products and messages and behaviors spread like viruses do." He then suggests triggers for making an idea 'tip'. One of these involves harnessing the power of 'influencers'.

FREE BUSINESS TOOLS

Learn how to generate more leads in one month than most...

Most business owners are constantly on the lookout for a better, easier and faster way to win more business and increase sales. With this FREE REPORT you will learn how to generate more leads in one month than most competitors would in one year. Over 10,000 business owners across 35 different industries have learnt and benefited from the same 3-step methodology you are about to learn within this FREE REPORT from Alex Pirouz.

FREE BUSINESS TOOL

How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE