What was the last thing you did before booking your movie tickets? One in five logged on to Facebook and checked out what their close friends said about the movie, and an even higher 38% found other ways to do the same, suggesting a clear shift in the dynamics of viral marketing.
Sure enough, audiences flocking to see the futuristic teen blockbuster, which has been raking in revenues right and left, were able to verify a cameo appearance by the water container in the sleek, hyper-sanitary control room scenes of the film. 321 Water founder Gretha Oost, who has not yet seen the film, said she was “blown away” when she heard about the sighting.
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