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Get the plunger! It’s time to remove those brand blockages.

What makes your business stand out above your competitors? What makes individuals select your products and services over theirs? What makes them stare at your website, brochures or you, desiring what you have to offer, and yet, at the end of the day, they fail to make a purchase and then move on to one of your competitors? The ‘inconvenient’ truth is that your business simply isn’t remarkable.

Get the plunger! It's time to remove those brand blockages.

What makes your business stand out above your competitors? What makes individuals select your products and services over theirs? What makes them stare at your website, brochures or you, desiring what you have to offer, and yet, at the end of the day, they fail to make a purchase and then move on to one of your competitors? The ‘inconvenient’ truth is that your business simply isn’t remarkable.

The market-building dilemma

Having a strong market-based business is great. You are a power broker and can often profit from both sides. But how do you get over the chicken and egg problem? From my experience working with more than 12 market-based businesses, there are two things you need to do.

Chasing every customer is a recipe for disaster

One of the worst steps you can take in business is attracting and accepting the wrong type of customers. This situation takes me back to one of my previous businesses. Looking back, I can't believe I planned it that way and there's no way I'd fall for it again. Here's why:
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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