Tag: target market
Get the plunger! It’s time to remove those brand blockages.
What makes your business stand out above your competitors? What makes individuals select your products and services over theirs? What makes them stare at your website, brochures or you, desiring what you have to offer, and yet, at the end of the day, they fail to make a purchase and then move on to one of your competitors? The ‘inconvenient’ truth is that your business simply isn’t remarkable.
Get the plunger! It's time to remove those brand blockages.
What makes your business stand out above your competitors? What makes individuals select your products and services over theirs? What makes them stare at your website, brochures or you, desiring what you have to offer, and yet, at the end of the day, they fail to make a purchase and then move on to one of your competitors? The ‘inconvenient’ truth is that your business simply isn’t remarkable.
The market-building dilemma
Having a strong market-based business is great. You are a power broker and can often profit from both sides. But how do you get over the chicken and egg problem?
From my experience working with more than 12 market-based businesses, there are two things you need to do.
Chasing every customer is a recipe for disaster
One of the worst steps you can take in business is attracting and accepting the wrong type of customers. This situation takes me back to one of my previous businesses. Looking back, I can't believe I planned it that way and there's no way I'd fall for it again. Here's why:
