The salsa of success: 3 top tips for building a thriving business in the creative industries
For 12 years, I ran a dance school. I discovered that while loving what I do goes a long way, it’s not enough to build a successful business.
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Is your business idea viable? Get to know your target market and find the answer!
When you decide to go into business you need to be absolutely clear about a few things, but none more important than who will buy your product and why. You need to be able to identify them with great clarity. There’s no room for vagueness, guessing, crossing fingers or hopeful estimations when it comes to…
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The waters may be subsiding but what would you do to keep your business afloat in times of disaster?
Whether they were affected directly or indirectly, businesses everywhere are grappling with how the floods will influence their operations in the long run. Some are teetering with optimism, others are wretched with horror. How would you keep things ticking in times of disaster? Here are five top tips.
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Ninja marketing
FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like war – war with your competitors for the minds and hearts of your customers. Gene Stark draws some lessons from the nimble ninja. Originating 800 years ago in the…
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