Home Tags Sydstart
Finance app Pocketbook has reached the impressive milestone of 100,000 users in Australia following six months of some really rapid growth. These guys are on...
Nikki Durkin and her 99dresses enterprise have been one of the signature stories among Australian startups over the past year. In this interview with StartCast, Durkin offers insight into how she developed her company out of a simple question on a Facebook page.
Angry Nerds: Atlassian’s Mike Cannon-Brookes built his software empire selling t-shirts? It’s called bait-and-switch.
Any parent who has ever driven past McDonalds with kids in the car will know the pulling power of a good bait-and-switch campaign. Those blasted McHappy Meals usually go half-eaten, so it's not the few moments of fat, salt and sugar that make them irresistible. It's the movie tie-in, limited-time collectible nature of the bloody near-worthless-will-break-before-your-car-leaves-the-car-park toy included with the meal. Believe it or not, what works for selling fast food also works for selling other things... like enterprise software products.
In case you missed it, SydStart Autumn was held last week to the jubilation of entrepreneurs from all areas of the New South Wales start-up scene. Here are five (and a half) lessons gained from the event.