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Rebranding done right – putting the customers into the picture [VIDEO]

Telecom NZ has undergone a major rebranding exercise. The brand has been known for telecommunications in our sister island for more than two decades. Like...

Accidents waiting to happen or people being amazing? [VIDEO]

I've said it before, and I'll say it again. How do people know they can do this kind of stuff? In this compilation video from Stunts Amazing, all kinds of amazing human feats happen. And yes, in many instances, they are also probably accidents waiting to happen. But, it's the dogged determination and possibly the ability to abandon the possible risks involved that makes these people so amazing. Sounds rather like the character traits of an entrepreneur, doesn't it?

Paragliding donkey the stupidest marketing stunt ever? We have six more.

Based on dim-memory, subjective reasoning and a (slightly self-conscious) desire to create a traffic accumulating list of massive link bait longevity (like this one), we've created what we've (rather ambitiously) called, "The seven stupidest marketing stunts of all time." (The stunts are presented in no particular order.)
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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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