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Strategy: Securing your first customer

Achieving your first sale can literally make or break a start-up. Many investors will delay committing significant funds until you can identify a customer...

‘The Buck Starts Here’ podcast

In the final days of September 2005, Anthill editor Paul Ryan caught up with five of Australia's leading early-stage venture capitalists. The meeting turned into a feature story. The feature story turned into a networking event, which we offered as a fly-on-the-wall audio CD. Now you can download/listen to it as a full podcast, which includes the previously unreleased Q&A session.

'The Buck Starts Here' podcast

In the final days of September 2005, Anthill editor Paul Ryan caught up with five of Australia's leading early-stage venture capitalists. The meeting turned into a feature story. The feature story turned into a networking event, which we offered as a fly-on-the-wall audio CD. Now you can download/listen to it as a full podcast, which includes the previously unreleased Q&A session.

FREE BUSINESS TOOLS

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

FREE BUSINESS TOOL

How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE