Tag: SR7

To prevent social media gaffes, businesses might want to check with James Griffin and SR7, a PR strategist of sorts for Twitter and Facebook accounts. "Our core business is the provision of social media intelligence for our clients when they face complex issues and events -- when keyword search and 'dashboards' won't cut it," Griffin explains.

James Griffin, 27, sensed that risk management in social media would grow in importance. So sure was he that he quit his job in 2008, amidst less than favourable (read: risky) economic conditions, and founded SR7 Social Media Intelligence. "I knew my idea had legs," says Griffin -- an idea that has since become an essential service.