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Morgan Spurlock: The greatest TED Talk ever sold

During this Ted talk, filmmaker Morgan Spurlock (of SuperSizeMe fame) talks about his quest to make a completely sponsored film about sponsorship. And yes, onstage naming rights for this talk were sponsored too. The irony is that the Ted talk seems somewhat like an ad for his movie. But that's a layer of analyis that's too deep for our small brains at Anthill Manor. Yet ... it's entertaining, eye-opening and funny. And it's also about branding. So, watch.

Sport’s digital future: cloud technology, social media, and other breakthroughs on the horizon

Advances in technology – including cloud computing, Software as a Service and the next generation of CRMs – are all changing the landscape for sporting organisations. However, the primary influence on sport’s digital future is not – strictly speaking – technology-based. Social media, and the ways organisations and their stakeholders are using it, are redefining what it means to interact with a community. So, how is the digital landscape changing and what future does it hold for Australian sport?

Super bowl vs. begging bowl

Why do so many of our universities appear reluctant to exploit their alignments with business and alumni when approaching the matter of fundraising? Why...

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How to pitch sales and marketing ideas to your boss with...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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