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During this Ted talk, filmmaker Morgan Spurlock (of SuperSizeMe fame) talks about his quest to make a completely sponsored film about sponsorship. And yes, onstage naming rights for this talk were sponsored too. The irony is that the Ted talk seems somewhat like an ad for his movie. But that's a layer of analyis that's too deep for our small brains at Anthill Manor. Yet ... it's entertaining, eye-opening and funny. And it's also about branding. So, watch.
Advances in technology – including cloud computing, Software as a Service and the next generation of CRMs – are all changing the landscape for sporting organisations. However, the primary influence on sport’s digital future is not – strictly speaking – technology-based. Social media, and the ways organisations and their stakeholders are using it, are redefining what it means to interact with a community. So, how is the digital landscape changing and what future does it hold for Australian sport?
Why do so many of our universities appear reluctant to exploit their alignments with business and alumni when approaching the matter of fundraising? Why...