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Reality goes mobile with new augmented app to promote KIA at the Australian Open

Natalie Chandler -
7
In an Australian first, mobile solutions group Mnet has delivered an augmented reality experience to capitalise on KIA's sponsorship of the Australian Open. Triggered by broadcast television, online and print media advertising, the mobile application, available on smartphone platforms iPhone and Android, uses augmented reality to bring a 3D animation of the KIA Optima from different channels, such as television, to the mobile phone.
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5 Ways to get more out of your coffee shop meetings...

Anthill Magazine -
0
Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

Five essential things to get right if you want to raise...

Learn how to generate more leads in one month than most...

THE ULTIMATE CASHFLOW CHECKLIST [FREE DOWNLOAD]

Want more credibility and influence? Unlock the 12 principles of persuasion...

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

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The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Anthill Magazine -
0
Negotiation is part and parcel of everyday life. Despite this, the idea of honing our negotiating skills doesn’t go down well with most of us. We fear that we’ll end up being manipulative, exploitative, scheming. To help us break the chains of this retrogressive mentality, we have Matt Lohmeyer. He has worked as a professional negotiator in various fields for over eight years and before that, negotiated deals with biotech pharmaceutical and chemical companies. In short, he’s an Alchemist in the Art of Negotiation.

The Ultimate Social Media Almanac with James Tuckerman [Cheat Sheet]

How to secure lucrative sponsorships in five steps [CHEAT SHEET]

How Master the Art of Sales Even if it Makes You...

Have something to sell but hate sales people? You have a...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Anthill Magazine -
0
Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

5 Business Lessons From Tinder [INFOGRAPHIC]

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