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These are the four biggest lessons I have learnt in eight years of business...

Starting any business can daunting and time-consuming, however, as an entrepreneur, you often find yourself working late (and sometimes, very early) to get your business off the ground.

This startup risked all of its $1.67m revenue on a thought bubble, and it’s...

PoweredLocal is a Wi-Fi and social media marketing startup that helps connect small businesses to their customers. At it’s most basic level it gives customers access to free Wi-Fi in return for a check-in on Facebook or other social media platform.

Are you ready for executives on demand? Why every SMB needs a part-time ‘CXO’

Working with on demand workers, particularly experienced C-suite executives, is a great way to bring in best practice from outside your company and upskill your existing talent in a way that fits with your business.

Why are Aussie small businesses clueless about online marketing? Blame it on ignorance!

Australian small businesses have often been shown to be laggards in online marketing. But a new survey zeroes in on two metrics to reveal...

Eight ways you should be using LinkedIn to generate business to business sales leads

LinkedIn allows you to showcase who you are and what your business is about with a company page. Use your page to build a brand narrative to be proud of. Post status updates and share content that is valuable to your prospects. One of the coolest features you must not ignore is the “services” or “products” tabs which showcase your solutions.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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