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What I learned at the Hackathon (and what SoMoLo means to you)

The internet is not going to kill retail. It’s going to put it on steroids. Ok, so it might sound a little creepy right now, but I think it’s inevitable and will be business as usual in a few short years. I don't think we know yet the exact form it will take - my examples above are just illustrative, but real time, location based, two-way communication between the retail world and the consumers in the street outside is the next logical step. It’s been in science fiction books for decades.

Are you afraid of the cloud? According to MYOB’s Simon Raik-Allen, cloud users are...

Did you know that one if four Australian SMEs are afraid of cloud computing? Furthermore, according to the same MYOB report, SMEs that embrace cloud computing were 53% more likely to see their revenue rise in the last financial year and were 55% more likely to have more sales/work than usual in their three-month pipeline.


Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.


How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...