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Meet FirstGold Save in Gold, Anthill 2012 Cool Company Award Finalist [X-Factor Category]

FirstGold is a new savings initiative from Gold Company that is putting customers' financial futures back into their own hands. FirstGold is the smart way to get real about money, create good saving habits, all the while giving Gold Company's customers the flexibility and freedom they need. The service offers quick registration, easy savings choices, and round the clock access.

Marketing 101: Don’t take things away from your customers

It’s not often that I think Virgin make mistakes. Normally, I think its customer service; advertising and general corporate behaviour makes it a company that should be followed. However, I don’t feel that way today. I think the company has made a blunder, one that will affect thousands of loyal airline customers.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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