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Entrepreneurs don’t have to be this crazy!

Matt Leeburn’s post from last week, Entrepreneurship: Do you have what it takes? (A warts-and-all checklist.), certainly struck a chord with our readers. However, fellow Anthill contributor Greg Roworth thought many points on the checklist were misleading, unconstructive or just plain wrong. Here are his counter thoughts on each point.

Entrepreneurs don't have to be this crazy!

Matt Leeburn’s post from last week, Entrepreneurship: Do you have what it takes? (A warts-and-all checklist.), certainly struck a chord with our readers. However, fellow Anthill contributor Greg Roworth thought many points on the checklist were misleading, unconstructive or just plain wrong. Here are his counter thoughts on each point.

Entrepreneurship: Do you have what it takes? (A warts-and-all checklist)

Anything can be taught and learnt in our information-rich world, whether you want to become a mortician, an acrobat or an entrepreneur. The real question should not be, “Can it be taught?” but rather, “Do people have the stomach to do it?” Could you embalm a dead body? Could you be flung through the air? Could you fire your best friend?
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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