Tag: search engine marketing

Longtail UX, an Australian SaaS startup that connects searchers to products in a single click, has secured $5 million in new capital in a funding round led by Investec

While the focus is often on how business and tech co-founders combine to create successful start-ups, Sinorbis, an emerging Australian digital company helping companies tap into China’s burgeoning online consumer population, brings Western and Eastern expertise together to benefit Australian businesses.

My husband Robert and I started our business only six years ago. We have always used TV and print advertising to drive business, but it has taken a while to get our heads around online marketing. Last week, we attended the Yellow Pages Driving Your Business Series digital marketing seminar in Brisbane, and picked up some really important tips that we can now use in our own business. These are the top six hot tips that we took away from the event.

In the earlier years of internet marketing, the most common question I heard about search engine optimisation was, "SEO? What's that?" Today I am more likely to hear, "SEO? We tried that and it didn't' work." The biggest challenge I now face with new SEO clients is cleaning up the mess left by their previous search engine optimisation company or individuals.

Melbourne IT is one of Australia’s most trusted providers of online business solutions helping small businesses grow via the Internet. From domain name registration to...