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Have a less than exciting role to fill? Here’s 5 ways to attract and...

Running a small business isn’t glamourous, and neither are many of the job roles you might be looking to fill. It can be tough to hire for a job that is less than exciting, especially when you’re trying to find great talent. Jobs that are perceived as boring or undesirable are less likely to attract the kind of qualified candidates that you have been able to find for other roles. But when your business is on the line, you need to get creative. Here are 5 ways to make a boring job attractive to the right people. Focus on the intangible benefits Many things can make a job more attractive, including the perks and benefits that go along with it. Try focusing on the intangibles that might make a person prefer this job over another.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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