Tag: Roy Morgan Research

And our love affair with apps and all things mobile show no signs of abating. With a few taps we could own the latest high-end fashion accessory or purchase a car. We walk around with virtual banks in our palms, making seamlessly transactions across borders.

It’s Movember alright. But, guess what, Movember – the month to celebrate moustaches and facial hair – came a lot early to a lot many Aussies!

It may sound surprising, but there is this black box thingy in everyone’s home that displays moving images. It’s sort of like a computer but it’s a one-way street – output only. You can’t like stuff with it, and there’s nowhere to put a comment. It’s still cool, though, because lots of the latest episodic programmes come through it. It’s called a TV.

Roy Morgan Research has found that companies that went online earlier benefited the most – not just in online growth, but also offline, reflecting the synergies with traditional brick-and-mortar business. Over the past year, businesses that already had online sales grew 5% but those that didn’t – or didn’t for at least 12 months – saw revenues decline 4%. Also, nearly one out of two (49%) businesses that sold online for at least a year saw higher revenues whereas that was true for only one out of three (36%) businesses that didn’t engage in e-commerce.

To paraphrase an old sporting phrase about winning, speed is not everything when it comes to online shopping. It’s the only thing. The results of a survey suggest the online shopper is one in a hurry – tearing hurry, perhaps.