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Building a better cardboard box [VIDEO]

Two engineering students believed that the cardboard boxes currently in use are wasteful, awful to pack and, in many instances, hard to open. So, what...

Personal branding 101: A lesson from the best regional ad from the Super Bowl

I'm sure you've seen some great regional ads when you've been out and about. But, this one, it's something special. It's certainly not amateur. In fact,...

Hold this cat. An interesting exploration of branding [VIDEO]

As a company name, HTC looks like a vague acronym. That's because it is. The company began life as High-Tech Computer Corporation in 1997....

How do you become the fastest growing eCommerce site in the history of the...

In it's two year history, Fab.com has grown from nothing to a $700 million valuation. The site has 10 million registered members and sells in 26 countries. In the lead up to Christmas 2012, the site was achieving an average of $500,000 in sales a day. How do they do it?

Is this the beginning of a brand revolution? Is Alicia Keys really going to...

On a flight not that long ago, I sat next to someone who had a Blackberry 4 connected to Vodafone. I considered suggesting to him that two tin cans connected with a piece of string might work better. Perhaps that was a little harsh. Oh well.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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