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Sure, build your clientele. But old customers need love, too

A lot of work goes into securing that new job, getting to know the customer, understanding their needs, explaining your services and how you operate, etc. No business will succeed without acquiring new customers, but are you focusing enough on retaining your existing customers?

Australian businesses plead… ‘Trust me’

One way to insulate your business from the broader fluctuations of the economy is to build customer trust. Here are some ideas to get you started...

Don’t overlook the value of referral marketing

What's the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It's time to think about referral marketing.

Don't overlook the value of referral marketing

What's the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It's time to think about referral marketing.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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