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Is there anything you can't build with Lego? How a QR code made of...

A QR code built in Lego. I like it already. But the QR code itself is a suggestion of something that could be built. Plus, the code takes you directly to an online store where you can buy the bricks. Really, what's not to like about this genius advertising campaign.

Marketing mantra: Wake up and follow the mobile window shoppers!

A recent study by Nielsen found that 47% of smartphone owners used the mobile Internet to find out more about a product or service before making a purchase decision. In fact, the top five “pre-shopping” activities carried out on a smartphone included: comparing product prices before visiting the store and whilst in-store, checking store locations, taking photos of products and reading product recommendations and reviews.

10 Mobile Marketing Predictions for 2011 [“Launching a mobile site will offer a greater...

Most retailers are going to be better off focusing on a mobile website first instead of a Smartphone application. A mobile website is well-suited for mobile shopping, is typically less expensive to develop, and can reach more end users with one site than multiple applications. Gartner estimates that over 85% of handsets shipped globally in 2011 will include a mobile browser. With mobile web traffic having grown 500% in the last two years, having a mobile site is now a necessity.

Anthill launches ‘Interactive Print’

Scattered throughout the latest edition of Anthill you may notice a series of black and white boxes. No, they are not crosswords on crack. Rather,...

Anthill launches 'Interactive Print'

Scattered throughout the latest edition of Anthill you may notice a series of black and white boxes. No, they are not crosswords on crack. Rather,...
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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