Tag: PwC

The Nelune Foundationemerged the winner at mobile application developer alive’s Appathon contest. Or, perhaps, the duo of Katie Chan and Matthew Farag that created the mobile app to help the cancer centre raise funds and build awareness. Clearly, it was win-win in what might have been the first hackathon for nonprofits in the country.

Here's a hackathon with a difference. alive, a mobile application developer, has come up with an Appathon that should be win-win for two groups – six nonprofits seeking to boost their mobile profile and contestants who will win an opportunity to work alongside alive’s development team to bring their ideas to life, not to mention some other unnamed prizes as well.

Online retail, it would seem, has come a long way. But consider this: retail e-commerce is estimated to be $16 billion this year, a mere 6.3%, of the traditional brick-and-mortar business in Australia. Clearly, the biggest opportunities lie ahead.

Disruption is no longer left solely to the Klingons, whose favourite phase weapon is even called a disruptor. Disruption, as we know, is the way to carve out a new niche for your business. Innovation through created need – ah, it’s a beautiful thing! But many businesses miss opportunities for innovation and disruption when left to their own devices. Change is inevitable, and disruption is all part of doing business these days. Understanding this ebb and flow and how to use disruption and learning to out-innovate challenges to your company’s stronghold are keys to surviving in the digital marketplace.

Online advertising has continued to grow, achieving 10% year on year growth recording $813.25m for the three months ending September 2012. The results show that while the general advertising market is softening, online advertising is firmly on track to speed past both newspaper and TV advertising in 2013.