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This Melbourne promo agency is combining cool vintage styling with modern technology

With a strong background in communications and getting events and functions off the ground, Felicity Young predicted the trend of the rise in vintage...

Five ways to get a pay rise

Is it time to channel your inner rap star? Nope, not the crotch grabbing, Kim Kardashian dating part, although… We’re talking about making those dolla dolla bills, y'all.

Samsung stunt launches 100 paper airplanes from edge of space

Companies will go to great lengths -- and heights -- to promote products. In the stunt captured so cooly on this video, Samsung attached memory cards to 100 paper airplanes and launched them from the edge of space.

Cut through the junk! Five easy steps to a more effective direct mail campaign

With the ease and popularity of electronic marketing on the rise, there has never been a better time to take a new look at direct marketing. But to cut through the overload of promotional material, catalogues, brochures and free samples that we are bombarded with everyday, you need to get a little creative, so here are five steps to keep you on track...
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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