With a strong background in communications and getting events and functions off the ground, Felicity Young predicted the trend of the rise in vintage styling and has been able to capitalise on it with her promo agency Loco Group. “A born fossicker, I have had my head in second hand treasure troves since a young…
Is it time to channel your inner rap star? Nope, not the crotch grabbing, Kim Kardashian dating part, although… We’re talking about making those dolla dolla bills, y’all.
Companies will go to great lengths — and heights — to promote products. In the stunt captured so cooly on this video, Samsung attached memory cards to 100 paper airplanes and launched them from the edge of space.
With the ease and popularity of electronic marketing on the rise, there has never been a better time to take a new look at direct marketing. But to cut through the overload of promotional material, catalogues, brochures and free samples that we are bombarded with everyday, you need to get a little creative, so here are five steps to keep you on track…
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