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This Melbourne promo agency is combining cool vintage styling with modern technology

With a strong background in communications and getting events and functions off the ground, Felicity Young predicted the trend of the rise in vintage...

Five ways to get a pay rise

Is it time to channel your inner rap star? Nope, not the crotch grabbing, Kim Kardashian dating part, although… We’re talking about making those dolla dolla bills, y'all.

Samsung stunt launches 100 paper airplanes from edge of space

Companies will go to great lengths -- and heights -- to promote products. In the stunt captured so cooly on this video, Samsung attached memory cards to 100 paper airplanes and launched them from the edge of space.

Cut through the junk! Five easy steps to a more effective direct mail campaign

With the ease and popularity of electronic marketing on the rise, there has never been a better time to take a new look at direct marketing. But to cut through the overload of promotional material, catalogues, brochures and free samples that we are bombarded with everyday, you need to get a little creative, so here are five steps to keep you on track...
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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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