Oops, my bad: How a business can make an apology accepted
Businesses, politicians and celebrities are often forced apologise by public outrage but are rarely truly sorry. Whatever happened to genuine apologies?
-
-
Great PR is about kicking butt, not kissing it
I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need to be brave enough to hear the word ‘no’ from your PR agent – sometimes on a regular basis. It’s not because PR agents are particularly contrary. And it’s certainly not…
-
Who said only hot tech start-ups should make the news? Here’s how to get your boring business there
Does your business belong in the media if it is not a cutting-edge tech start-up or multi-million dollar global enterprise? If you send journalists press releases that are not newsworthy or pitches that are not interesting, you risk hurting any chance you had of a great relationship with them. So is it possible for your…
-
How to annoy journalists and never ever get your business in the news
PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious time with potential new customers should be what your business aims for. So it begs the question, why do so many people get it so wrong? Whether you are doing your…
End of content
End of content
