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Oops, my bad: How a business can make an apology accepted

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Businesses, politicians and celebrities are often forced apologise by public outrage but are rarely truly sorry. Whatever happened to genuine apologies?

Great PR is about kicking butt, not kissing it

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I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...

Who said only hot tech start-ups should make the news? Here’s how to get...

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Does your business belong in the media if it is not a cutting-edge tech start-up or multi-million dollar global enterprise? If you send journalists...

How to annoy journalists and never ever get your business in the news

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PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious...
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

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If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

Ever considered crowdfunding? [FREE REPORT]

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Four Page Digital Marketing Strategy [FREE RESOURCE]

How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Need more leads? Here are five strategies [FREE DOWNLOAD]

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

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The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Networking is for suckers… master Inbound Marketing [FREE REPORT]

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

5 Business Lessons From Tinder [INFOGRAPHIC]

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