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Now, other than immersion in the athleticism, is there anything else we can take from the recently concluded London 2012 Olympics? Well, there's plenty! The lessons our athletes have provided, some by having it the hard way on the world stage, are fully applicable in the business world. Some of the athletes will show you the right moves and others; well, they will show you exactly what you should avoid.
You have come up with a cracker of an idea. It’s not just slightly different. It’s unique and out of the box. You can see a new market emerging and you're ahead of the pack. It should be easy to get the dollars rolling in — right? Think again.