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How businesses can learn from the challenges presented during COVID-19

Paul Roper -
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During our nation’s shutdown, I’ve witnessed a few retailers surviving, others thriving, while the majority have experienced a significant downturn or have seen their revenue cease altogether.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Paul Roper -
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Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

Need cash for your startup or innovation? Here’s the Ultimate Grant...

The 10 Commandments of LinkedIn for Business

Four Page Digital Marketing Strategy [FREE RESOURCE]

The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

Four principles to creating dedicated customers…or zombie loyalists with Peter Shankman...

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How to market your business when you don’t have a business...

Paul Roper -
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When Oli Gardner and his co-founders first came up with the idea for Unbounce, most of their planning sessions were all about the complex...

Do you have happy staff? 5 ways to improve performance [FREE...

How Master the Art of Sales Even if it Makes You...

HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Five essential ingredients for a humming homepage with James Tuckerman [FREE...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Paul Roper -
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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

5 Business Lessons From Tinder [INFOGRAPHIC]

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