Tag: Paul Anderson

Working with on demand workers, particularly experienced C-suite executives, is a great way to bring in best practice from outside your company and upskill your existing talent in a way that fits with your business.

This innovation came to life after a discussion with a friend who owned an Ice manufacturing and distribution business in Adelaide. I noticed there was a blank space on one side of the bag and asked him why he didn't sell the space off to advertisers. We also discussed the vast opportunities due to his distribution network into all supermarkets and convenience stores. From this we looked at potential markets and agreed to trial the concept through his business.