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Does your business brand have a face? ‘Faceless’ companies lack competitiveness

Such ‘key people of influence’ are able to pitch ideas successfully and build the reputation of their companies. They become thought leaders and innovators, whose presence enhances an entire organisation.

Four questions to ask yourself before choosing a business partner

Two heads are better than one, right? Even so, you should be very careful who you choose as a co-founder. At the point of founding a company, the path for the life of the business is almost entirely decided. You need to choose very wisely the entrepreneur or entrepreneurial manager you bring on board.

Inshore, offshore… which shore? Have you heard of in-sourcing and near-shoring?

Over the past fifteen years, outsourcing has been an increasingly common practice allowing businesses to reduce costs and therefore pour resources into growth. However, with the upheaval of the last eighteen months, business as usual has seen its foundations shaken and reshaped. Is outsourcing still the best option, or should businesses be trying to claim more of the value chain for themselves? Should they still be offshoring, or will nearshoring bring greater profits in the future?

A meeting of minds: partnership a positive move for growth

If you’ve ever wondered how the big corporations got big, it’s usually because somewhere along the way they entered into a partnership. Successful partnerships can help transform small businesses into multi-million dollar companies.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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