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Can you imagine walking around with a camera crew… in your smartphone?

Ever since its invention, video has always been a powerful tool for communication. And, it looks like we could now harness this power even...

How big? Really big! The global online video market will be worth US$37 billion...

Online video remains a small, but growing, proportion of total TV and video revenues. Informa estimates that it will account for 8% of such revenues by 2017. By the end of the decade, if current growth rates continue, it will account for over 10% of revenues. However, its value in the market today is concentrated among only a few players.

6 digital marketing tips that I learnt from the Driving Your Business seminar

My husband Robert and I started our business only six years ago. We have always used TV and print advertising to drive business, but it has taken a while to get our heads around online marketing. Last week, we attended the Yellow Pages Driving Your Business Series digital marketing seminar in Brisbane, and picked up some really important tips that we can now use in our own business. These are the top six hot tips that we took away from the event.

Thumbs-up for YouTube’s new (opt-in) redesign

In late February, YouTube unveiled more of what it describes as "one of the biggest redesigns in YouTube history". While most attention was directed to the reworked playlist and comments organisation, also notable was the thumbs-up/thumbs-down rating system, in place of the old five-star system.

Thumbs-up for YouTube's new (opt-in) redesign

In late February, YouTube unveiled more of what it describes as "one of the biggest redesigns in YouTube history". While most attention was directed to the reworked playlist and comments organisation, also notable was the thumbs-up/thumbs-down rating system, in place of the old five-star system.

Firefox 3.5 Treats Videos Like Web Pages

The new version of Firefox (3.5) is scheduled for release next week, and apart from speed improvements it promises to handle video in an entirely new and innovative way. How? Check out this demo Mike Beltzner, director of Firefox, gave TechCrunch.

You can’t do that on television

Online video has hit prime time. YouTube now claims to be streaming 100 million clips per day. Viacom and Google are experimenting with delivering short TV clips through online ad inventory space. Most of the major US networks are delivering traditional programming via iTunes or their own download service. And social networks like MySpace are adding rocket fuel to the explosion in viral video distribution. Is this TV 2.0? I don't think so.

You can't do that on television

Online video has hit prime time. YouTube now claims to be streaming 100 million clips per day. Viacom and Google are experimenting with delivering short TV clips through online ad inventory space. Most of the major US networks are delivering traditional programming via iTunes or their own download service. And social networks like MySpace are adding rocket fuel to the explosion in viral video distribution. Is this TV 2.0? I don't think so.

FREE BUSINESS TOOLS

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

FREE BUSINESS TOOL

How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE