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The cash injection will be used to rapidly expand MyDeal’s customer base and brand footprint across the Australian consumer market. This marks a shift away from the bootstrapped cashflow model the business has previously been operating within.
The challenge three years ago was enormous: Two guys whose time on this planet totaled less than a half-century would take on one of the toughest markets in Australia -- home entertainment retail. And they would do it online. Talk about an uphill climb. But Jonathon Green and Elliot Green have proven to be the most gritty of entrepreneurial mountaineers.
In 2009, Michael Mironowicz brought a background in retail sales into a partnership with longtime friend Andrew Yang, who was running an online consumer-goods seller called The Storehouse. Mironowicz's sales savvy was just the tonic The Storehouse needed -- and The Storehouse gave him the vehicle to reach out to charitable causes.