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A post last week from Flippa.com marketing manager Luke Moulton prompted a fierce response from some of our readers. To look at the post, titled 7 things you must do before attempting to sell your website, with its six comments, you wouldn't initially think this to be the case. This is largely because the most passionate responses bypassed our formal comments section.
On 2 February, Anthill Magazine and Mumbrella co-hosted "Online Marketing by Design", a panel event held at the Shelbourne Hotel in Sydney. An extension of the successful event held in Melbourne late last year, the Sydney event sold out quickly and the room was brimming with both people and ideas about marketing in the rapidly evolving digital age.
Online marketing means more than having a pretty website. There is a 'science to design' that most web developers simply don't want to know about.