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How to move the online goal posts and become the most downloaded app in...

Australian software start-up company PlayUp offers sports and media personalities the opportunity to monetise their social networks, by linking them to premium “pay-per-play” content that already interweaves sport and social interactivity. The PlayUp app is now in the top five downloaded apps in 80 countries and number one in 30 countries.

Parramatta Eels climb onboard the daily deals bandwagon

The Parramatta Eels are all over this daily deals malarkey like footie shorts that have just gone through a very hot wash. In an NRL first, the team will offer fans “unprecedented access” to discounted local business services and activities via the brand-spanking new EelsDeals, a dedicated daily deals platform. Accessible via Facebook, email, Twitter, the Eels iPhone App and word of mouth, each day will see a local business deal promoted to Parramatta club fans.
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Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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